![]() It starts with a curve of the current market reality, and then evolves to the new, blue ocean strategy. The Strategy Canvas maps a company’s value curve, which is a visual representation of company’s current and potential factors of its own (and competitor’s) offerings. Perhaps the most important tool is the Strategy Canvas: To help readers better understand blue ocean strategy, the authors use several tools and frameworks to analyze and revolutionize a company’s place in its market. Key Steps + Visual Tools To Implement Your Blue Ocean Strategy On the other hand, organizations that create a blue ocean strategy differentiate themselves by changing their offering in a new way that lowers costs, increases customer value, and captures uncontested market space. What Is Blue Ocean Strategy?īusinesses that compete head-to-head within existing markets are hampered inside a cut-throat “Red Ocean,” suffering from low growth and profits. In this article we will explain the blue ocean strategy, and how you can leverage your work space to better execute it. We believe that you can implement Blue Ocean Strategy within your company easier and faster by creating a work space that facilitates teamwork, provides visual inspiration, and leverages technology. Chan Kim and Renée Mauborgne reveal their insights, research, examples and processes to help companies change how they compete and to expand their universe of potential customers. ![]() ![]() First published in 2005, the book has sold over 3.6 million copies in 46 languages. ![]() Designing Your Workspace To Better Implement Blue Ocean Strategyīlue Ocean Strategy is one of the best-selling business strategy books on the market today. ![]()
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